What’s Shakin’


Sulfate, Paraben, Phthalate and Cruelty Free.

We believe what’s not in our products is just as important as what is. All of our products are sulfate, paraben, and phthalate free and never tested on animals.


Sulfates are powerful cleansing agents that are a common ingredient in beauty products. They’re also used in dish soaps, detergents, and even in manufacturing industries to clean heavy machinery. We think that’s a little overkill for your hair – especially when natural oils and proteins are essential to hair health. In addition to stripping hair, sulfates also raise the cuticle, compromising color, causing damage, and leaving hair frizzy and dull.


Parabens are widely used preservatives, commonly found in cosmetics, that have been used since the 1950s. Though the pin-ups of yesteryear may have used them, studies over the past few decades have found that there may be links between parabens and the development of certain health conditions. So we choose not to chance it.


Phthalates are chemicals used as solvents in many consumer products, including cosmetics. According to the CDC, more research is needed to assess the human health effects of exposure to phthalates, however, studies have suggested that some types of phthalates may be harmful to the reproductive system. Instead of pumping our products full of chemicals, we choose ingredients that are healthy and nourishing.

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