Beauty & Pin-Ups Joins ipsy Glam Bag
CHARLOTTE, NC – One year after Beauty & Pin-Ups’ Fearless Hair Rescue Masque ranked the top news story in the world for two days, it will be featured in one of the most popular subscription beauty bags in the country. Over 300,000 beauty enthusiasts will receive Fearless in their ipsy Glam Bags this May.
Ipsy has over one million subscribers and their list continues to grow. This year, the May Glam Bag has already sold out. Each month, “ipsters” receive five samples specially curated by the ipsy team to fit their individual lifestyle and taste. A large portion of those subscribers will receive a one ounce sample of Fearless Hair Rescue Treatment in May. Ipsy Glam Bag subscribers also receive a promo code to receive 20% off any size Fearless Hair Rescue Masque when they visit beautyandpinups.com to make a purchase. The promotion runs May 8, 2017 when the Glam Bag is live thru June 30, 2017.
Fearless is a weekly hair treatment masque that leaves hair smoother and shinier because it actually repairs damaged strands. “Many products promise to provide added shine and restore luster, but fall flat because they simply condition the hair from the outside”, says Deana Hicks, V.P. of Marketing for Beauty & Pin-Ups. “Fearless Hair Rescue Masque uses a formula that actually rebuilds broken bonds and seals down the cuticle, using natural ingredient like hydrogenated castor oil for healthier, more beautiful hair.” The formula is also free of sulfates, parabens and phthalates, so it’s safe for all hair types.
Retail sizes of Fearless feature Katie Meade, a close friend of the company and the first woman with down syndrome to be featured on the cover of a beauty package. She inspired millions when the product first launched in 2016, and continues to do so through her work with Best Buddies International (BBI) and Beauty & Pin-Ups. A portion of the proceeds from Fearless, and all Beauty & Pin-Ups products, goes directly to BBI. “Customers can feel good knowing that they’re purchasing a quality product which also supports an incredible cause. Katie reminds us that beauty belongs to everyone, and together we hope to empower women everywhere,” Hicks says. As Katie says, “looking good is feeling good”.
Fearless Hair Rescue Masque can be purchased by beauty enthusiasts online at beautyandpinups.com or through their stylists. Fearless can be found by licensed professionals in Cosmoprof and Armstrong McCall stores nationwide. Prices vary by size. For salon pricing and availability please contact 800.983.1939.
Deana Hicks | VP Marketing
Beauty & Pin-Ups