Beauty & Pin-Ups Releases Dry Shampoo
FOR IMMEDIATE RELEASE
Deana Hicks | VP Marketing
CHARLOTTE, NC – Beauty & Pin-Ups launches their first dry shampoo, Stay Dirty, available April 15th. The company encourages consumers to “stay dirty”, keeping hair healthier by committing less damage through hard water, heating, and mechanical stress on strands.
Why Stay Dirty?
“A lot of people think they have to have perfect hair to feel confident. That’s not the case. We want to empower women to do all the things they need and want to do and sometimes, that doesn’t include a shower, blow drying and styling. Most women have too many things to do and places to be to worry about fully styling her hair everyday,” Deana Hicks, V.P. of Marketing for Beauty & Pin-Ups comments on the excitement over the launch of the new product.
“Our customer is the everyday extraordinary woman,” says Hicks. That’s everyone from a stay at home mom trying to get her kids everywhere they need to be, make it to a PTA meeting, soccer practice, and a dance recital and still have dinner on the table, to a young working professional who is chasing their dreams, and trying to keep it all together with a 5am gym session, 8am meeting with clients, and still make it to drinks with friends in the evening.
The dry shampoo formula is in line with the rest of the company’s line of healthy haircare products. It boasts a formula that’s free of parabens and phthalates, and features ingredients like amla and avocado oil to nourish strands even without a full shampoo and conditioning. The uber-light formula absorbs excess oil, revives volume and unleashes texture, while saving some serious time.
“It’s great for updos too. It adds wonderful texture to the hair and smells amazing,” says Dyette Spain, a member of the Beauty & Pin-Ups artistic team, also a mom, wife, and stylist with over 23 years of experience behind the chair.
Stay Dirty Dry Shampoo is available April online and in Cosmoprof and Armstrong McCall stores nationwide. The product will retail for $22.00 (6 oz) and $10.00 (1.5 oz). For salon pricing and availability please contact 800.983.1939.
About Beauty & Pin-Ups
Inspired by the confidence and empowerment of the classic pin-up, Beauty & Pin-Ups is a haircare brand for today’s strong, modern woman whose personal integrity shines through in her beauty and lifestyle choices. Created and tested by stylists for fellow professionals and consumers who demand the very best from their products, each formula is carefully and thoughtfully developed to meet the high expectations of the beauty-obsessed. And as a proud partner of Best Buddies International, Beauty & Pin-Ups prides itself on championing the abilities of people with developmental and intellectual disabilities, and driving home their message of empowerment through the program. A portion of every sale of Beauty & Pin-Ups products supports Best Buddies International, 365 days as year. For more information on Stay Dirty and Beauty & Pin-Ups visit www.beautyandpinups.com or follow the brand on Facebook, Twitter and Instagram @beautyandpinups.