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Press Release

B&P Releases Reconstructing System

 

Beauty & Pin-Ups’ Newest Product Promises to Reverse Damage

CHARLOTTE, NC — The one-year-old hair care brand Beauty & Pin-Ups is disrupting the market with another ground-breaking product. Rewind Reconstructing Shampoo and Conditioner with Integribond Complex is scientifically proven to make hair healthier and revive color treated hair.

A third party study provided findings that prove the reconstructing conditioner’s ability to rebuild bonds and seal down hair cuticles with every use. The system helps repair and smooth cuticles lifted by damaging chemical treatments like coloring, bleaching, perming and straightening. It also restores shine and vitality while detangling over-worked and over-processed hair. “The result is beautiful, healthy, confident hair,” notes Deana Hicks, Vice President of Marketing for Beauty & Pin-Ups.

In April of 2016, Beauty & Pin-Ups released Fearless Hair Rescue Masque, a product that uses hydrogenated castor oil to seal the cuticle and rebuild broken bonds in the hair. The package featured Katie Meade, the first woman with downs syndrome to grace the cover of a beauty product. In February of 2017, Beauty & Pin-Ups will release Rewind. Paired with Fearless, the reconstructing system opens the gates for a more prescriptive line of products set to be released later in the year.

Rewind Reconstructing Shampoo and Conditioner are available February online and in Cosmoprof and Armstrong McCall store nationwide. The products will retail for $26.00 (10.1 oz) and $28.00 (8.5 oz) respectively. For salon pricing and availability please contact 800.983.1939.

About Beauty & Pin-Ups

Inspired by the confidence and empowerment of the classic pin-up, Beauty & Pin-Ups is a haircare brand for today’s strong, modern woman whose personal integrity shines through in her beauty and lifestyle choices. Created and tested by stylists for fellow professionals and consumers who demand the very best from their products, each formula is carefully and thoughtfully developed to meet the high expectations of the beauty- obsessed. And as a proud partner of Best Buddies International, Beauty & Pin-Ups prides itself on championing the abilities of people with developmental and intellectual disabilities, and driving home their message of empowerment through the program. For more information on Rewind and Beauty & Pin-Ups visit www.beautyandpinups.com or follow the brand on Facebook, Twitter and Instagram @beautyandpinups.

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