B&P Launches Fearless 6 oz
Beauty & Pin-Ups Releases Ground-Breaking Product in New Retail Size
CHARLOTTE, NC – In February of 2016, Fearless Hair Rescue Masque becomes available in a six-ounce tube, featuring an image Katie Meade, Best Buddies International Ambassador and Beauty & Pin-Ups model and brand ambassador.
In April of 2016, Beauty & Pin-Ups launched Fearless Hair Rescue Masque in a 16 oz tub for stylist backbar and a one-ounce treatment pouch for consumers. The pouch featured Meade posing confidently on the front, as well as a fold-out mini poster with more information about the ambassador and her inspiring story.
Meade was the first model with down syndrome to be the face of a beauty product, and the story attracted attention worldwide with coverage by major news outlets including People, Cosmopolitan, Redbook and Reuters. Most recently, the Fearless story was highlighted in Cosmopolitan’s Top Beauty Moments of 2016 and on People.com as one of the nine fashion and beauty moments that made them smile in 2016.
Fearless is a deep conditioning hair rescue treatment that uses hydrogenated castor oil to seal cuticles and help rebuild broken bonds in hair that has been damaged by color treatments, heat and mechanical abuse. The new bottle size will be available in Cosmoprof and Armstrong McCall stores nationwide in February of 2017, and retailing for $32.00 in salons and on the Beauty & Pin-Ups website. As with all Beauty & Pin-Ups products, a portion of the proceeds from every sale goes to support Best Buddies International.
About Beauty & Pin-Ups
Inspired by the confidence and empowerment of the classic pin-up, Beauty & Pin-Ups is a haircare brand for today’s strong, modern woman whose personal integrity shines through in her beauty and lifestyle choices. Created and tested by stylists for fellow professionals and consumers who demand the very best from their products, each formula is carefully and thoughtfully developed to meet the high expectations of the beauty- obsessed. And as a proud partner of Best Buddies International, Beauty & Pin-Ups prides itself on championing the abilities of people with developmental and intellectual disabilities, and driving home their message of empowerment
through the program. For more information on Flaunt and Beauty & Pin-Ups, visit www.beautyandpinups.com or follow the brand on Facebook, Twitter and Instagram @beautyandpinups.