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Press Release

Introducing Valor By Beauty & Pin-Ups

Say goodbye to sticky styles that just won’t stay put, and salute Valor Superfine Hair Spray, the newest addition to your haircare arsenal. This breakthrough formula promises major hold for every hair type – from the thinnest to the thickest – and allows your confidence to reign supreme, knowing that your hair looks fabulous. Valor Superfine Hair Spray was added to the pin-up product line-up as a lightweight option for those who want a styling spray that locks down their bravest looks and washes away without leaving behind residual build-up.

This lightweight hair spray relies on a cocktail of exceptional ingredients to keep hair healthy while maintaining its strength and integrity. From Donna Federici, the lead formulator for Beauty & Pin-Ups, “The primary function of this hair spray is to hold hair, while remaining flexible. We chose ingredients that fortify, protect, and hold without drying the hair, which is a common issue other sprays create, due to their alcohol content.” Gingko Biloba keeps hair strong, while Green Tea Extract protects from antioxidant damage, while keeping hair from dehydrating. To further preserve color, a mild sunscreen (Benzophenone-4) is also infused into the formula, so hues are safe from fading.

As with all Beauty & Pin-Ups products, landing a perfect formula isn’t enough for CEO, Kenny Kahn. “Partnering with an organization that reflected our company’s continual mission to empower women is as important as creating outstanding products,” he says. “I met Pin-Ups for Vets founder Gina Elise and was instantly moved by the work she was doing with our nation’s veterans. As we developed Valor, we knew that partnering with her and supporting her incredible cause was paramount. We chose her as our pin-up for the product package, and are excited to launch in the patriotic summer season.”

Pin-Ups for Vets is a non-profit charitable organization dedicated to boosting veterans’ healthcare, hospitals and personal well-being through sales of its pin-up calendars, which feature mostly female veterans dressed in classic pin-up styles. In honor of the men and women who put their lives at risk in defense of our country, portions of Valor’s proceeds will go towards Gina’s cause.

“We found such power in Gina’s heroic mission,” Kenny says, “and we couldn’t deny the fit for us. Celebrating those who support America’s bravest is so important to us. And after all, brave is beautiful.”

Valor Superfine Hair Spray launches in May 2016 at beautyandpinups.com and loxabeauty.com, and in fine salons nationwide starting in June 2016. MRSP $22.00

For more information on Valor and Beauty & Pin-Ups, please contact Catherine Tucker Willhoit at
Base Beauty Creative Agency: Catherine@basebeauty.com | 732.735.8053

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