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Press Release

Beauty Brand Launches New Hair Care Collection With A Whole ’Lotta Sass

(CHARLOTTE, NC, July 6, 2015) – Beauty & Pin-Ups celebrates the confident, sassy, “take-me-as-I-am” gal who owns her beauty from the inside out. Beauty & Pin-Ups launches its nourishing, luxury hair care collection and continues to give women the freedom to express their own avoir du style. From skin to locks, inside and out, Beauty & Pin-Ups products incorporate couture-inspired ingredients, including Amla, Argan and Avocado Oil, which, when combined, provide an extravagance hair cannot deny. Known for coaxing luster and health to the surface, these three essential elements create a recipe for a fabulous-top-to-bottom “You.”

Featuring nourishing and “good for you” ingredients, Beauty & Pin-Ups is free of sulfates, parabens and phthalates, and the inclusion of Amla, Argan and Avocado Oil gives the hair care collection a healthy consistency from shampooing to styling. The Amla is a revered botanical from India, which penetrates the scalp to strengthen tresses at the root, then nourishes all the way to the end; the Argan, a Mediterranean treasure, is notorious for its fit-for-a-queen softening, conditioning and taming; and the Avocado Oil moisturizes with nutrients, fats and omega 3’s as well as amplifies shine.

Exquisitely packaged with the brand’s own pin-up illustrations, the Beauty & Pin-Ups hair care line is comprised of seven products including two shampoos, a leave-in conditioner and several styling products. The essence of the packaging pays homage to pin-ups of the past, incorporating a powerful message to all women: Be yourself. Be empowered. Try new things. Succeed. Fail. Try again.

Beauty & Pin-Ups plans to expand the brand with upcoming launches including an essential cosmetic line and a pioneering new iron, both of which will debut in this year. In addition, Beauty & Pin-Ups friend, DJ Smitty, has curated a Beauty & Pin-Ups playlist for each salon to enjoy. Salons can simply download the playlist from the company’s new website.

Beauty & Pin-Ups is not only about looking beautiful, it is also about feeling beautiful. The company has partnered with Anthony K. Shriver and his team at Best Buddies International to support people with intellectual disabilities. The brand is committed to bringing this important message to the entire beauty industry and with dynamically designed products and events.

About Beauty & Pin-Ups: Beauty & Pin-Ups is an energetic, beauty industry-changing brand that puts a modern twist on old-school beauty. A multi-dimensional product company that creates extraordinary hair care, cosmetics, beauty tools and fashion for salons around the world, Beauty & Pin-Ups is committed to bringing its messaging to women and the entire beauty industry through dynamically designed products and events. Located in Charlotte, North Carolina, Beauty & Pin-Ups was developed out of the brand’s passion for keeping hair healthy and beautiful with a splash of sass. Acquired by Level Beauty Group in April 2015, which is run by beauty industry professionals, Kenny Kahn and Brian Anderson, Beauty & Pin-Ups has partnered with a renowned team of experts to bring the brand to life.

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