Beauty Starts at the Root.

That’s why we pour our heart and talent into creating lavish formulas that nurture hair health, from skin to locks, inside and out. Our products star A-list ingredients — Amla, Argan and Avocado Oil — each famous for coaxing luster and health to the surface.

Look Who's Talkin'

We're doing big things, and people are taking notice. Read the story that People.com published on Katie Meade, our Fearless pin-up who's breaking down barriers and proving that beauty is for everyone.

Be Fearless with the New Hair Rescue Treatment

Fearless restores, reconstructs and replenishes, making it the perfect healing mask for those who blow dry, straighten, curl or color their hair. Buy it now at Loxabeauty.com

Finally, strength and hold in a fine hairspray.

We've teamed up with Gina Elise and Pin-Ups for Vets to create this amazing, lighter than air hairspray. Because brave is beautiful.

Buy It Now

at Loxabeauty.com

Brave is Beautiful

A superfine hair spray with medium to high hold

Our Valor Pin-Up

Gina Elise

Check it Out

Behind the scenes at our Valor Photoshoot

Beauty Tips

From A Modern Pin-Up

Pin-Ups for Vets

Learn more about this amazing organization and their efforts to help our nation’s Veterans!