Beauty Starts at the Root.

That’s why we pour our heart and talent into creating lavish formulas that nurture hair health, from skin to locks, inside and out. Our products star A-list ingredients — Amla, Argan and Avocado Oil — each famous for coaxing luster and health to the surface.

Your Summer Essentials - For Just $48

Don't let damaged hair dampen your summer fun! Cleanse, moisturize and protect with Lavish, Luxe and Valor. Get the products and a free gift for only $48. Available this week only!

Look Who's Talkin'

We're doing big things, and people are taking notice. Read the story that published on Katie Meade, our Fearless pin-up who's breaking down barriers and proving that beauty is for everyone.

Be Fearless with the New Hair Rescue Treatment

Fearless restores, reconstructs and replenishes, making it the perfect healing mask for those who blow dry, straighten, curl or color their hair.

Buy It Now

Valor Superfine Hairspray

Brave is Beautiful

Valor Superfine Hairspray for light hold that lasts

Business News Daily

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Summer Essentials Flash Sale

Everything you need for your best summer hair.

Our Valor Pin-Up

Gina Elise

Pin-Ups for Vets

Learn more about this amazing organization and their efforts to help our nation’s Veterans!